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Communications Service

Twenty-one communication experts sit on stools or stand for a group photo.

Who We Are

The award-winning Communications Service is comprised of 21 communications professionals who provide a wide range of expertise to Rockland BOCES, component school districts, local governments and other community partners throughout Rockland County.

What We Do

Communications strategy and planning aligned with school district/client goals:

  • Social media content creation
  • Executive messaging
  • Crisis communications support
  • Budget and capital project campaigns
  • e-Communications
  • Print publications
  • Brand identity and graphic standards development
  • Media relations and training
  • Collaborative responses to “hot-button” issues  
  • Video production
  • Website content design and management
  • Audits and strategic planning

How We Do It

Unlike traditional public relations agencies, the Rockland BOCES Communications Service goes beyond just sending a press release or postcard. Our cost-effective campaigns are designed to educate, inform and generate excitement through creative and strategic placements in targeted media, including digital, print and video. We strategize to help you break through the clutter and engage your audience.

Our team of messaging experts is focused on strengthening the connections between public schools and local families, students, staff, partners and community members. We believe that, through effective communication, school district leaders can build a high level of trust within their communities.

Everything we create and recommend is guided by clear principles that ensure school communications are usable, understandable and accessible to all members of the community.

Participation in the Communications Service, at any level, is eligible for BOCES aid, and aid is not limited by FTE.

Contact Us

Scott Salotto
Executive Director of Communications and Governmental Relations
(845) 627-4705

A badge that says %22National School Public Relations Association Golden Achievement Award 2026%22.
A badge that says %22National School Public Relations Association Publications and Digital Media Excellence Award 2026%22.
A badge that reads %22National School Public Relations Association, Golden Achievement Award 2025%22
The image depicts a circular seal or badge with the text %22PUBLICATIONS AND DIGITAL MEDIA EXCELLENCE AWARD 2025%22 prominently displayed in the center, surrounded by a teal-colored background and a black border.
NSPRA Communications Badge
NSPRA 2023 Excellence Award